A vast population just minutes from Charlestown
Total catchment population 343,430
Core 185,150
Secondary 152,280

€14,752,197,804 estimated annual household expenditure within 30 minutes of Charlestown (Gamma Ltd)

High spending 23-44 year olds account for highest proportion of catchment - 33%
Spend per capita levels are well above national levels - 25%
Source Javelin Group, Executive Summary

The homework is already done and the figures stack up...
UCI identified Charlestown for the location of the group's 100,000 sq.ft. flagship Cinema and Leisure Plex destinations given its pivotal location at junction 5 of the M50. Charlestown has a very favourable catchment and demographic, particularly in the 18 - 35 year old category, which is crucial from our perspective. We see this as a critical component in the future success of Charlestown and its development as a leading retail and leisure destination.